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WMF coffee machines named “Best Brand” for the third time by AHGZ!

18-Nov-2016 12:55:00 by WMF Marketing Team

WMF coffee machines is delighted to announce they have been honoured with AHGZ’s “Best Brand” award for the third time in a row!

AHGZ award.jpg

About AHGZ

AHGZ (General Hotel and Catering Newspaper) conduct a comprehensive industry survey every three years of people working in the catering and hotel trades. A total of 400 people from the industry were surveyed as part of the study. The findings from this market research provides insight into the industry naming who is at the forefront of each category, setting a benchmark.


The WMF brand stole the show in the coffee machine category with the highest overall score by far among the others, with an incredible 85%. The most impressive result came in brand recognition: 97% of those polled said they had heard of the WMF brand in connection with coffee machines.

Here’s a run through of the other results:

  • Quality of products: 90% expressing a positive opinion
    (This is 5 percent higher than the WMF scored on the same question in the last study, conducted in 2013.)

  • Coffee machine manufacturers in terms of innovation: 82%

  • Ease of use: 93%

  • Customer service: 90%


On receiving the award Florian Lehmann, President of the Global Coffee Machines division said:

"We're very pleased about the excellent results achieved by the WMF brand in the AHGZ survey. The fact that we've won the Best Brand award for the third time in a row since 2011 is proof of the sustainability of our market strategy".

Ulrich Englisch, Head of Advertising at WMF Coffee Machines, was also happy about the award:

"The study gives us a valuable insight into the state of the industry, about where we are compared to our competitors. The results are a form of direct feedback from our customers about how satisfied they are with WMF coffee machines"


It’s clear from the third time win of this award, that WMF is very highly regarded in the industry and leading the way. Of course, there will always be more ways to improve and enhance the brand. With continued dedication and support from employees and partners, WMF will keep building and progressing the brand to stay at the forefront.

The results in full were published in the issue released on 29 October 2016. The AHGZ is the only specialist weekly magazine for the hotel and catering sectors in Germany and is an important outlet in the industry. Around 98 percent of its readers are in management, which makes the AHGZ the most important source of information for the decision-makers in the industry. 

Topics: Award

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Written by WMF Marketing Team

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